Writers won't publish their work without an editor reviewing it. Many web designers could use an editor, or web site optimizer, too. Some designers may lack business or marketing skills. Others could use unbiased feedback on their design as a quality control measure.

Attention web designers: adding a web site optimizer or usability expert to your team is not a sign of weakness: it shows strength to do everything necessary in order to provide the best service possible to your clients.

UsabilityReviews.com was founded by usability expert Nardo Kuitert, who has worked with several multinationals. In 1999 he left his position as Financial Controller with Sony Music Entertainment (Holland) B.V., and moved from the Netherlands to Ontario, Canada, in pursuit of a new adventure.

Nardo's mission is to reduce the frustration often experienced by Internet users. Drawing on his past achievements in evaluating marketing effectiveness, he applies his analytical and reflective skills to web sites, Intranets and Extranets.